Should My Aspiring Content Creator Pal Stop Exploiting People for Material?

One Side: One Friend's Perspective

At times she films me while I’m eating. I’ll see myself on her Instagram – it feels like a jumpscare.

My best friend of 10 years, Marielle, labels herself the “creativity monarch”. It can be amusing for a bit, but it weighs on our friendship.

She is an extrovert, she feels the need to record everything constantly. During meals out, her motto is, “The phone eats first,” and snaps pictures with bright lighting, which induces embarrassment. It's unpleasant when strangers see her posing or filming – I get secondhand embarrassment. It also frustrates me because the food gets cold.

She isn’t exactly an online personality yet, but she is trying to be. She makes vlogs about living in our city, her daily routine, and her work as a stylist. The material is quality, I’ll give her that, but I prefer not to be involved. On occasion she films me while I’m eating, or just accompanying her. I’ll see myself on her feed afterwards, and it pops up like a jumpscare: I might be no makeup on, making a strange expression or photographed mid-bite. It feels invasive.

Marielle also expects me to record her at inopportune moments. Sometimes I’ll be talking to another person, or we’ll just be hanging out in the street. The dynamic feels like our bond has turned into me serving as her free crew. She has the means to hire someone if she wanted professional shots. Upon mentioning my discomfort about this arrangement, she dismissed it. I've been invited to a couple of brand events, which were appreciated, but that doesn’t make up for all the time and effort I invest helping her create material.

I’m grateful that she has helped me with my design career, but I resist our friendship to become merely a tally of exchanges. I don't believe she’s fake or dishonest, but at times it seems that if the camera is out, we will start performing in a way that makes us look good for her vlog.

She will say, “OK, look happy!” and record me smiling with someone. It feels forced. It's crucial her to understand that our 10-year friendship still has limits. I love spending time with her, but I also desire to enjoy it without being recorded, edited, or shared for an viewers. I am not a accessory for her Instagram.

The Defence: The Content Creator's View

I hope Beth to see that the creations we produce together can get us an opportunity.

I am passionate about creating videos. It's more than a pastime; it’s part of who I am. Creating videos and documenting experiences online allows me to show my personality and connect with people in new ways.

I wouldn't label myself as a professional creator yet, but it's savvy to make money from your interests. I admire people on social platforms who execute that style of casual, DIY content creation.

Creating content is my version of engaging with life: noticing the details, posting them with an audience that appreciates the craft behind it. I never intend to make my friend uneasy. Bringing her to professional gatherings was my way of offering access, giving her a opportunity to experience behind-the-scenes moments that could benefit her professional path too. That isn't leverage, it’s just being realistic.

I would take her to these events even if she refused to assist me, but I desire her to see what the content we create together can get us: an opening. I understand not everyone likes being filmed, but sometimes spontaneity is what makes material genuine. Being recorded occasionally is an inherent aspect of being my friend. I'd remove anything she asked, but she has never asked yet.

I don't demand anybody to be my private videographer, but friends help each other in minor capacities. My assumption was filming a clip here or there would be fun for Beth. Innovation flourishes in collaboration, and having my friend around makes projects energetic and enjoyable. I don't compel her to participate in anything, and I would never deliberately embarrass her. But creating content jointly sometimes is part of how I record our shared experiences.

I value our friendship profoundly and don’t want content creation to drive a wedge between us. I’m willing to compromise: like requesting permission before filming, and steering clear of angles that might make her uncomfortable.

This isn’t about power, it’s about expressing my perspective while still respecting hers. Clearly content creation is not a substitute for real connection: it's merely part of how I live my life and I want her to be included in a way that’s enjoyable for each of us.

The Jury: Reader Opinions

Is it right for her to stop filming herself and Beth when they are socializing?

There’s nothing more uncomfortable than having a friend point a camera at you. I get that it's her passion, but I don’t make friends come to my workplace. Maybe she can find like-minded creators to create content with. Given the dark, looming future of AI, human connections are the only thing we have – cherish them!
Liberty, 25

When pursuing something as a career, you can’t ask your friends for assistance repeatedly, even if they have done it before. If Marielle loves creating, that doesn’t mean all those around her is content. She must to honor her friend's personal space.
Another reader, 26

She may enjoy making content and showing off her life online, but it isn't for everyone. It was kind she has assisted her friend professionally, but she needs to hear what her friend desires.
A commenter, 27

It seems like you care about each other, so hold on to that and ensure it’s the priority in your friendship. Create some real memories, where genuine feelings are stored, not digital scrapbooks. In fact, public figures who seem to share their worlds actually have more privacy than it seems.
One opinion, 53

Marielle appears to be not fully engaged nor genuine when she’s with Beth – she's on the job. Each appears unsure as to where the line is. The solution is not found in trying to change one another, but in each establishing defined limits around what is comfortable to them and determining if there is an acceptable compromise.
Barbara, 71

Your Turn to Be the Judge

Consider this question: is Marielle over-exposing their bond?

Jennifer Hall
Jennifer Hall

Lars van der Heijden is een ervaren logistiek expert met een passie voor optimalisatie en duurzame supply chain strategieën.